Embark on a visual journey with OUTFRONT Media, turning ideas into eye-catching graphics.
Ting
OVERVIEW
Ting Internet focuses on delivering high-speed, reliable internet connectivity to communities across the United States. They are known for their customer-centric approach, often emphasizing fast and friendly customer service. Ting Internet's services typically involve the installation of fiber-optic infrastructure to homes and businesses, enabling users to access high-speed internet for various online activities.
TEAM
Solo Project
TOOLS USED
Adobe Photoshop & Illustrator
TIMELINE
2 weeks - June 2023
WHAT I DID
I conducted thorough research and extensively explored Ting’s website. My approach involved leveraging the key phrases prominently featured on their site, such as "fast-reliable internet" and "reliable fiber internet." I aimed to seamlessly incorporate these attention-grabbing terms into the graphics. Considering the intended placement on bus king ads meant to catch the eye of New Yorkers, I also played with engaging expressions like "All Aboard" and "Next Stop" to enhance the visual impact and resonance with the urban audience.
design results ~
design results ~
The Law Office of Jack Brackney
OVERVIEW
Jack is a fierce advocate and knowledgeable guide, dedicated to helping individuals navigate the complexities of the legal landscape. Whether you’ve been wronged by an employer or creditor, have suffered an injury due to the negligence of others, or simply need an advocate in some other arena, Jack will work to get you the best possible outcome.
WHAT I DID
In my work for this client, my focus was on crafting a design that not only captured attention but also conveyed a concise message. Given that the graphic would be displayed on the back of a bus, with viewers having limited time (approximately 7 seconds or less) to absorb the content, I aimed for a tagline that was direct and impactful. Additionally, I incorporated an image aligning with Jack Brackney's areas of expertise while adhering to the client's provided style guide.
TEAM
Solo Project
TOOLS
Adobe Photoshop & Illustrator
TIMELINE
2 weeks - June 2023
ITS NO YOKE
OVERVIEW
IT’S NO YOKE is a simple, lightweight solution that holds your bags so you can move freely and balanced throughout the day. It will keep your bags from slipping off your shoulders, free your hands to hold other things, and help you stand up with your shoulders level and balanced.
WHAT I DID
Upon researching the client's website, I immediately recognized the opportunity to highlight the notions of "balance" and "shoulder-free" in the graphic, underlining the distinctive experience offered by the IT'S NO YOKE product. The color scheme was carefully aligned with the website's predominant colors—black, orange, and white—to maintain visual consistency. In response to the client's request for an interactive element, a QR code was seamlessly integrated, inviting bus viewers to scan and access more information about the product.
TEAM
Solo Project
TOOLS
Adobe Photoshop & Illustrator
TIMELINE
2 weeks - July 2023
Pike Nurseries
OVERVIEW
I participated in a project where collaboration with graphic interns from diverse regions was encouraged. Our collective task, guided by our supervisors, was to conceive a design theme that was both distinctive and aligned with Pike Nurseries' values as a landscaping company providing services and products for users. The challenge involved creating a billboard, liveboard, and bus wrap, with the option to undertake additional projects. Over the span of a month, we engaged in extensive communication and meetings, culminating in the presentation of our final project to the entire creative team at OUTFRONT media.
WHAT I DID
Inspired by the artistic landscapes showcased on Pike Nurseries' website, I proposed the concept of a museum aesthetic theme for our project. Recognizing the gardens as works of art, I pitched the idea to the team, and it received unanimous approval. I crafted designs for a bus wrap, an animated liveboard, and mobile ads. To infuse a distinctive museum aesthetic, I incorporated gold frames into the graphics, accentuating Pike Nurseries' work within the frame and enhancing the overall visual appeal. The goal was to create designs that were not only uniquely beautiful but also aligned with the core values of Pike Nurseries.
TEAM
Sam Popek, Laurie Voung, and
Andrew
TOOLS
Adobe Photoshop & After Effect
TIMELINE
July - Aug 2023 (1 Month)
Additional Projects
WHAT I DID
My responsibilities included crafting compelling category decks that visually showcased diverse design options, enabling clients to envision optimal results in the market. I meticulously designed numerous category decks across various industries, using Adobe InDesign to bring these concepts to life. Furthermore, I created informative vertical one sheets, offering insights into designing engaging Out-of-Home (OOH) ads.
Have a look below to see the various vertical one sheets I’ve created:
